Are you frustrated at websites with poor content and navigability? Do you want to make the web a better place? Me too – let’s discuss how! In Elements of Content Strategy, Erin Kissane explains the core principles that make content effective: Good content is appropriate Good content is useful Good content is user-centered Good content is clear Good content is consistent Good content is concise Good content is supported Each of these points directs a company to bridge the gaps between their goa …